It is a tag, short hand for we can do this
"THE EASY WAY or the HARD WAY"
Common phrase, you hear it often in the military. Sometimes it refers to understanding the better technique, "the easy way".
More often the phrase is a bit more menacing, it means the subject is going to do it, the ONLY question is which way is it going to be done.
Thus, when we talk about Making America Great Again (#MAGA), the Easy Way or Hard Way (#EWorHW).